Defaults - Opt-Out Page Preference Center

When a user clicks the Unsubscribe button at the bottom of an email, they will be taken to the Opt-Out Page Preference Center. By default, the preference center will display a global opt-out along with the Opt-In they were included in. If you’d like to learn more about how opt-outs work, check out our Understanding Opt-Outs article.

Accessing the Opt-Out Page Preference Center

NavigatingtoPreferenceCenterYou can edit your Opt-Out Page Preference Center by navigating to the Defaults area of your Organization Settings.

Editing the Opt-Out Page Preference Center


Clicking Add an Opt-In will present a list of your organization’s opt-ins, and allow you to select which ones you’d like added to your organization’s preference center.

Tip! This gives you an opportunity to provide more exposure to other emails sent by your organization. Users can see each opt-in they are subscribed to and can choose to subscribe to other emails sent from your organization.

Embedding the Opt-Out Page Preference Center


You also have the ability to embed the opt-out preference center on your website. Depending if you use WordPress or another CMS, you'll either need to click 'Get Embed Code' or 'Get WordPress Shortcode' as seen below:


Example Opt-Out Page Preference Center

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Above you'll see an example of what your Opt-Out Page Preference Center could look like. If you provide both a Daily Newsletter and a Weekly Newsletter, you could add both to your Opt-Out Page Preference Center.

If a user receives the Daily Newsletter and chooses to unsubscribe, they’d be presented with the option to adjust their email subscriptions and subscribe to the Weekly Newsletter instead.