Overview

Email Dashboards

Once your email has started sending, you can navigate to the Dashboard section to see your email campaign’s performance. Each dashboard will include information about the recipients, deliverability, opens, clicks, and demographics.

Recipients, Opens, and Clicks

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Delivered To

The % of the number of recipients that were delivered the message / number of recipients that were sent the message

Clicked on a Link

The % of the number of recipients that clicked on a link / number of recipients that were sent the message

Tip! The Dashboard will display the unique number of clicks, but the report download will display the total number of clicks.

Opened By

The % of the number of recipients that opened the message / number of recipients that were sent the message

Tip! The Dashboard will display the unique number of opens, but the report download will display the total number of opens.

Deliverability

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Unsubscribes

The number of recipients who unsubscribed after receiving this email. Learn more about Understanding Opt Outs.

Deliverability Issues

The number of recipients who either soft bounced or hard bounced. Any recipient who hard bounces is going to be marked unsendable in your organization.

- Hard Bounce

A hard bounce is an e-mail message that has been returned to the sender because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist or because the recipient is unknown.

- Soft Bounce

A soft bounce is an e-mail message that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient.

Demographics

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Top Domains

The % of recipients that open the email across various domains.

Platform Breakdown

Number of recipients that open the email across various platforms or operating systems

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Most Popular Location

A list including the top geographic location (by postal code), and number of recipients that opened the email in each location

Gender

% of recipients breakdown by Gender

Age

Number of recipients that opened the email by various age segments