Email FAQ

How do Soft Bounces become Hard Bounces?

A Soft Bounce can become a Hard Bounce when:

- Transient Soft Bounces (mailbox full, out of office, vacation notice, etc) occur in a streak of 20+ Soft Bounces over a course of 90+ days.

- Regular, non-transient, Soft Bounces occur in a streak of 10+ Soft Bounces over a course of 45+ days.

In either case, there can be no activity (Open or Opt-In) within the last 90 days, nor can there be activity since the “streak” took place.