Email & Audience Insights

Subscription Data and Example Emails

This article provides information related to sending Subscription or Circulation emails from Second Street.

Overview

When determining what subscriber data you want to import, it’s a good idea to first take a look at the types of emails that you will want to send to your subscribers.  It can be helpful to indicate what data you will need to both create the content for the emails and to specify which users should receive each email type.

Also keep in mind that subscription data can be used in one of three ways within Second Street’s platform:

  • Audience Filters: Subscription data that will be used to filter, or segment, your subscription database.
  • Email Trigger within a Drip Campaign: Subscription data that will be used to trigger a send of a drip campaign. When using a Drip Campaign, an email can be triggered either when a user is added to the audience or by a custom date associated with the user’s record
  • Email Body Token: User data that will be dynamically pulled into an email via a token.

Avoid importing data that will not be used for segmenting an audience, triggering an email, or as an email body token. By limiting the data to relevant fields only, the system will be much easier for you to manage going forward

Example Subscriber Data Fields

  • Email Address* - This is required in order for the user’s subscriber data to be imported.
  • First Name
  • Last Name
  • Account Number
  • Postal Code
  • Subscription Status: Active / Inactive
  • Subscription Type: Print / Digital / Print & Digital
  • Subscription Start Date
  • Subscription End Date
  • Renewal Type: Auto / Office PayCredit Card Expiration Date

Example Email Types and Required Subscriber Data

Email Type: Welcome or Thank You for Subscribing

  • Audience Filters:
    • Subscriber (opt-in) audience
    • Subscription Status: Active
    • Subscription type: Print
  • Email Trigger:
    • Subscription Start Date

Email Type: Subscription About to Expire

  • Audience Filters:
    • Subscriber (opt-in) audience
    • Subscription Status: Active
    • Subscription type: Print
  • Email Trigger:
    • Subscription End Date

Email Type: Subscription Ended / We want you Back Email

  • Audience Filters:
    • Subscriber (opt-in) audience
    • Subscription Status: Inactive
    • Subscription type: Print
  • Email Trigger:
    • Subscription End Date