Email FAQ

What are Segmented Audiences vs Opt-In Audiences?

Opt-In Audiences

These audiences are always tied to an opt-in. Anyone with a true value for a specific opt-in will be included in the Opt-In Audience. This audience also provides a feature that allows you to setup a widget specific for that opt-in. Check out how to set up a widget in this article.

Segmented Audiences

These audiences allow you to segment audiences further by applying additional filters to your total sendable database in Second Street. 

You can also check out our help manual documentation on Segmented Audiences and Opt-In Audiences here.