Email FAQ

What does it mean to be Mobile First?

In short, Mobile First design simply means to design and develop emails for the mobile experience, before the desktop experience. Whereas responsive, or 'mobile-friendly', design is focused more on designing for desktop, and responding to smaller screen sizes. 

More users are opening emails on their mobile devices than they are on their computers. Due to the various screen sizes and variety of mobile email clients, you'll want to make sure your emails behave appropriately on mobile. 


- Stick to single column email designs

- Avoid filling your body content with links and buttons

- The human finger is about 26x26 pixels - use big buttons!

- Provide an explicit call to action that is not an image or graphic

- Use full-width images