Email FAQ

Why should I use Opt-Ins for sending email?

This assures that you're only sending emails to users who have explicitly said they wanted to receive them.

Respecting opt-ins will drive higher open rates and lower unsubscribes, as you will be sending email only to those who have specifically requested it.

Check out these articles that detail why you should use opt-ins, and how to make them great!

The Art of Writing an Email Opt-In

Dos and Don’ts of Email Opt-Ins